We are proud to represent the local businesses that support our team. These sponsors have identified the positive impact that cycling can have on our community and trust Harvest Racing to inspire their customers, employees and partners to ride bikes and be healthy.
Trek Bicycle Stores of Omaha
Omaha's best local bike shops are the Trek Bicycles Stores of Omaha, with two locations - at 72nd and Jones in midtown and at 73rd and Giles in Papillion. Both stores are staffed with friendly, approachable and knowledgable cyclists who are just as excited about the opportunity to help you with your new race bike as they are helping you pick out a bike for your child. These stores are owned and operated by local cycling legend Kent McNeill. Kent owns a total of six Trek Bicycle Store locations in Omaha, Kansas City and St. Louis under the name Midwest Cycling. Kent is not only a legendary Nebraska athlete, racing as a professional mountain biker for several years, but he is also a tireless advocate for cycling. He has played a major part in scores of cycling initiatives throughout the midwest, he has visited Washington DC and spoken with politicians to influence positive cycling initiatives at the national level and he serves on the board of directors for the International Mountain Bike Association based out of Boulder, CO. The Trek Bicycle Stores are very generous sponsors of the Harvest Racing elite cycling team, but also sponsors the Midwest Cycling Community. MWCC is a wonderful club for area cyclists to connect with each other and discover places to ride.
Harvest Retail Marketing
Our namesake sponsor and the company that owns and operates Harvest Racing is Harvest Retail Marketing. Harvest is an independent marketing agency serving Trek bicycle retailers across the United States. Harvest was founded by Ryan Atkinson, a Nebraska native who started working in the cycling industry in 1994 and has never looked back. His career in the industry led him to work for Trek Bicycle Corporation in Waterloo, WI when he was 25. At Trek he worked first in sales and then in marketing - eventually playing a crucial role in establishing the twenty-nine inch mountain bike (29er) as a legitimate category for the industry. While at Trek, Ryan managed the brand for Gary Fisher bicycles, a division of Trek. Ryan played a role in managing the then-dominant Subaru-Gary Fisher mountain bike race team. Ryan worked with athletes like Ryder Hesjedal, Mary Grigson, Chrissy Redden, Liam Killeen, Jeremy Horgan-Kobelski, Heather Irmiger, Willow Koerber and Nat Ross. When launching the two-niner platform, Ryan also helped launch the career of one of the midwest's best-known professional mountain bikers, Cameron Chambers. In 2007 Ryan founded Harvest Retail Marketing along with his wife Corey Atkinson with the purpose of helping independently owned Trek Bicycle Stores like the ones in Omaha, NE market their businesses with excellence. The company has grown to now serve over half of Trek's top-25 dealerships across the country as their full-time marketing partners. Harvest does marketing of some type for over 100 Trek retailers each year. Harvest Racing is a way for the company to invest in enhancing the quality of local bike racing and a way to put Trek bikes on the top step of as many podiums as possible.